Leisure
A Buttery Shelf-First Rebrand And Packaging Story.
Buyer feedback told us that customers weren’t shopping for Churn, they were shopping for Flavored Butter. Strategy told us that Churn’s flavored butter was too expensive when it was 1 step in a complicated recipe, we needed to prove versatility and time saving abilities to increase velocity.
The solution was to go all in on product naming, flavor and use case, emphasising that Churn isn’t a part of the recipe, Churn IS the recipe.
Michael Tashman – Founder @ Churn Foods
“BKC have been an absolute pleasure to work with! We couldn’t be more thrilled to launch our new rebrand with them on our team moving forward.”
We worked arm in arm with the churn team to reposition, rebrand & reinvigorate their audience with a brand that deserves a spot in every fridge.
We worked arm in arm with the churn team to reposition, rebrand & reinvigorate their audience with a brand that deserves a spot in every fridge.
What they said...
“BKC have been an absolute pleasure to work with! We couldn't be more thrilled to launch our new rebrand with them on our team moving forward.”
Michael Tashman - Founder @ Churn Foods
